Brand Strategy & Identity
Clarify your positioning, message, and look so all the marketing that follows has a solid foundation.
TIMELINEINVESTMENTStarting at $5,000
6 Weeks
This is for you if…
Your business has grown, but your brand hasn’t caught up.
You struggle to explain what makes you different in a sentence.
Your branding, website, and social posts look like three different companies.
What’s Included
Brand Positioning & Strategy Deck
Who you serve, what sets you apart, how you should sound, and more
Messaging Framework
Key messages, taglines, and a brand voice your whole team can use.
Logo Suite
Primary and secondary logos plus brand marks for every use.
Visual System
Custom illustrations, patterns, a color palette, and font pairings.
Brand Guidelines
One reference so your brand is used the right way, every time.
How it works
01
Discovery
We dig into your business, clients, and goals.
02
Strategy
Positioning, messaging, and the strategy deck come first.
03
Design
Your identity takes shape, built directly from the strategy.
04
Delivery
Final files and guidelines, ready to use everywhere.
Case Studies
Northwoods Home Improvement
BRAND STRATEGY & IDENTITYTHE CHALLENGEAs a new company entering a market dominated by larger, less personal service providers, Northwoods Home Improvement needed to quickly build trust and credibility in the Old Forge region. To succeed, the brand had to clearly position its broad range of services, including plumbing, heating, and mechanical work, without appearing scattered or unapproachable.
WHAT WE DIDWe established a brand strategy centered on responsiveness, trust, and clear service offerings tailored to local and seasonal homeowners. To support this, we created a flexible visual identity system featuring a bold word mark, custom iconography, and versatile marks built to perform seamlessly across trucks, apparel, and marketing touch points.
“She took the time to understand our industry and values and created a brand that feels professional, reliable, and approachable.”
Matt McCarley, Founder of Northwoods Home Improvement
Hotel Saint Joseph
BRAND STRATEGY & IDENTITYTHE CHALLENGEHotel Saint Joseph needed to stand out in a competitive coastal hospitality market by balancing an elevated luxury experience with an approachable, welcoming feel. To do so, the property needed a cohesive brand identity that conveyed a strong sense of place and consistent quality across all digital, print, and in-person touchpoints.
WHAT WE DIDWe defined a brand strategy that positions Hotel Saint Joseph as a refined yet welcoming boutique destination, grounding the messaging around quality, service, and genuine guest connection. To bring this to life, we created a flexible visual system featuring an elegant serif word mark, a signature shell emblem, and a muted coastal palette designed to deliver a consistent, polished feel across all guest touchpoints.
“The brand feels elevated, cohesive, and perfectly aligned with the experience we want to create for our guests.”
Allen Harkins, Co-Founder of Hotel Saint Joseph
Pairs Well With
Website Design
Put your new brand to work with a site built on it.
Brand Styling
Carry your brand into every deck, and business card.
Let’s talk about your Brand Strategy & Identity project.
Tell me about your business and your goals, and I’ll recommend the right place to start.